Microsoft Now Has the Best Device Lineup in the Industry

An anonymous reader shares commentary on the new devices Microsoft unveiled Tuesday: At a low-key event held in a New York City warehouse, Microsoft unveiled its next iterations in the Surface lineup. Sitting in the audience, I saw the most coherent device strategy in the industry, from a company that’s slowly built a hardware business from the ground up. The company took just an hour to unveil sweeping updates to its existing hardware, and what’s clear after the dust has settled is that Microsoft’s hardware division is a force to be reckoned with. Apple’s dominance on the high-end laptop space looks shakier than ever, because Microsoft’s story is incredibly compelling. Rather than building out a confusing, incompatible array of devices, Microsoft has taken the time to build a consistent, clear portfolio that has something to fit everyone across the board. […] What’s interesting about this is the Surface hardware is now incredibly consistent across the board, making it dead simple for consumers to choose a device they like. Each device offers high quality industrial design, with consistent input methods regardless of form factor, and a tight software story to boot. That matters. Every single one of these machines has a touchscreen, supports a high-quality stylus, and current generation chipsets. The only question is which device fits your lifestyle, and whether or not you want the faster model. The peripherals work across every machine, and Microsoft has clearly gone to lengths with Timeline and Your Phone to make the software as seamless as you’d expect in 2018. Microsoft, it seems, has removed all of the barriers to remaining in your ‘flow.’ Surface is designed to adapt to the mode you want to be in, and just let you do it well. Getting shit done doesn’t require switching device or changing mode, you can just pull off the keyboard, or grab your pen and the very same machine adapts to you. It took years to get here, but Microsoft has nailed it. By comparison, the competition is flailing around arguing about whether or not touchscreens have a place on laptops. The answer? Just let people choose.


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